-          organize and manage the marketing and advertisement campaigns on television, magazines and newspapers. It is in direct connection and information flow with the manufactures, which help remarkable presentation and support to be organized to the Macedonian market. Organized approach and presentation in the modern markets understands adequate technical support and RMA if needed for what other departments are in charge in the company;

-          examine the market in constant contacts with dealers and with surveys in various forms of end users to be able to determine which products are of interest for the market;

-          examine the customer’s satisfaction for products quality and enables appropriate feedback information to the manufactures regarding quality and market acceptance for the same products;

-          monitor the competition’s activities;

-          organize fares and presentations of new products to dealers. Initiates and organizes regular meeting with dealer representatives in Macedonia with the Sales department through out working cocktails;

-          arranges patters for stimulating dealers for discount for volume and regular purchases;

-          periodically publishes catalogues in printed and electronic form, issues advertising brochures and pamphlets putting the accent on introduction of new products, but as well as on already proven products from aspect of its acceptance by the market and of its profitability;

-          coordinates internet presentation of Viwarta and its appropriated WEB activities.

Having in mind all of the above presented, it is appropriate to put that the ability to create and maintain consistent marketing strategy in harmony with the stated principles and practice was one of the basic and key elements for the constant growth and success of the company.